Introduction
Davido, the Nigerian superstar singer, has been making headlines for his involvement in the FIFA World Cup 2022. He performed the official theme song of the tournament, “(Hayya Hayya) Better Together”, with Moroccan singer Aisha, at the final draw ceremony in Qatar in April 2022. He also performed the same song at the closing ceremony of the World Cup in January 2024, along with other international artists. But how much did Davido earn from these performances? And what was the impact of his participation in the World Cup on his career and popularity? In this article, we will reveal the truth behind Davido’s million-dollar deal with FIFA and how it affected his music and fan base.
Davido’s Payment for the World Cup Final Draw Performance
According to Mandy News, Davido received a payment of over $1 million for performing the FIFA 2022 theme song at the final draw in Qatar. This was the same amount that was offered to Rod Stewart, who turned down the gig because of the controversy surrounding human rights in the country. Davido, however, accepted the offer and delivered a stunning performance that impressed the audience and the FIFA officials. He also became the first African artist to perform at a World Cup final draw ceremony.
Davido’s Payment for the World Cup Closing Ceremony Performance
Davido was invited again by FIFA to perform at the World Cup closing ceremony in January 2024, along with other artists such as Ozuna, Gims, Nora Fatehi, Balqees, Rahma Riad, and Manal. He performed “(Hayya Hayya) Better Together” with Aisha, as well as some of his own hits. According to the investigation conducted by Mandy News, Davido closed a deal worth $1 million for performing for a few minutes on stage at the Qatar World Cup’s final ceremony. This was the same amount he received for his performance at the final draw ceremony. However, some of his fans claimed that he actually made more than that, ranging from $10 million to $20 million, while some of his critics said he was not paid at all. Davido himself did not confirm or deny any of these figures, but he did brag on Twitter that he made over a million dollars in a day.
The Impact of Davido’s World Cup Participation on His Music and Fan Base
Davido’s involvement in the World Cup 2022 was not only a lucrative deal for him, but also a great opportunity to showcase his talent and expand his fan base. His collaboration with Aisha, “(Hayya Hayya) Better Together”, became a global hit, reaching the top charts in many countries and streaming platforms. The song also received positive reviews from critics and fans, who praised its catchy melody, uplifting message, and cultural diversity. Davido also gained more exposure and recognition from the international audience, who were impressed by his charisma, energy, and voice. He received praises from fellow artists, such as Ozuna, who called him “the king of Africa” and Gims, who said he was “a legend”. Davido also increased his social media followers, especially on Twitter and Instagram, where he shared his experiences and photos from the World Cup. He also interacted with his fans, who congratulated him and expressed their pride and support for him. Davido’s World Cup participation also boosted his music sales and streams, as more people wanted to check out his other songs and albums. He also received more invitations and offers to perform at other events and collaborate with other artists.
Conclusion
Davido was one of the stars of the FIFA World Cup 2022, as he performed the official theme song of the tournament and the closing ceremony. He was paid over $1 million for each performance, making him one of the highest-paid artists in the world. He also gained more fame and popularity, as he impressed the global audience with his talent and personality. He also increased his fan base and music revenue, as more people became interested in his music and career. Davido’s World Cup participation was a milestone for him and for African music, as he represented his continent and culture on the biggest stage of the world. He proved that he is indeed one of the best and most influential artists in the world.